Birthday Club

Let your customers save the birthdays that matter to them, and tag those customers automatically before the day arrives.

• Inside the customer account. Customers add family and friends with a name and a birth date, right where they already manage their profile.
• Tagged before the day. Every customer with a birthday inside the window you choose carries your tag, and loses it once the day has passed.
• Data you own. Birthdays live in merchant-owned Shopify metaobjects, so Flow, your emails and your other apps can read them.